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Sales Strategy & SOPs

If it only works when you do it, you don't own a business — it owns you.

The pitch, the follow-up, the onboarding, the handoff — written down, teachable, and repeatable. This is the difference between a job that pays well and a business that could be sold.

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No pressure. I'll show you exactly where the gaps are. Start at $750 · no retainer required

The ceiling

Every business that can't scale is stuck for the same reason.

It isn't demand, and it usually isn't money. It's that the operation lives in one person's head, so nothing can happen without that person in the room.

What that actually costs youRight now
HIRING
Every new person takes months to be usefulBecause training means shadowing you personally, between jobs.
Slow
QUALITY
Results depend on who showed upYour best person and your newest person deliver two different experiences.
Uneven
TIME OFF
You haven't taken a real week off in yearsBecause the business doesn't run without you in it.
Trapped
VALUE
A buyer or lender sees risk, not an assetA business that depends entirely on the owner is worth far less than one that doesn't.
Capped
All four of these are the same problem wearing different clothes

What gets documented

The things you already know — written so someone else can do them.

01

The sales conversation

What you actually say, in what order, including how you handle price. The version that works, captured.

02

Follow-up cadence

Who gets contacted, when, and with what. So it happens on schedule instead of when someone remembers.

03

Customer onboarding

The steps between "yes" and a happy customer — same every time, regardless of who's running it.

04

Hiring & training

A new person's first two weeks, structured. They get useful in days instead of months.

05

Service delivery standards

What "done right" means, written down, so quality doesn't depend on who's on the job.

06

The numbers that matter

What to track weekly and monthly, and what each number should tell you to do next.

Pricing

A business with nothing documented needs something different than one trying to 10x.

So it's priced differently. The first tier is a one-time project with no retainer — because a business at that stage needs documents to exist, not a monthly relationship.

Tier 1 · Foundation

For the solo operator with nothing written down yet

$750–1,500

one-time, no retainer

  • Core sales script, documented
  • Customer onboarding checklist
  • Follow-up cadence SOP
  • Yours to use and edit forever

Tier 2 · Scale-Ready

For first hires and the first signs of the bottleneck

$2,000–3,500 setup

+ $1,500–2,500/mo

  • Full sales playbook
  • New-hire onboarding & training system
  • Customer service scripts
  • Monthly refinement

Tier 3 · Growth Partner

For real traction, aiming to 10x

$4,000–7,500 setup

+ $3,000–6,000/mo

  • Full operational SOP library
  • Sales team playbook & training
  • KPI & reporting dashboards
  • Ongoing advisory, quarterly audits

Start where you are. Move up when the business asks for it.

Other systems

This one not quite it?

01

Never Miss a Lead

Missed calls and messages, caught and booked automatically.

Learn more → 02

Revenue Ops & CRM

Every lead and follow-up in one place.

Learn more → 03

Websites & Conversion

A site built to book jobs and take orders.

Learn more → 04

Content & Social

TikTok, Instagram, Facebook, YouTube, Yelp — handled.

Learn more →

Let's find out what's only in your head.

Fifteen minutes, free. We'll identify the two or three processes that would change the most if anyone else could run them.

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